Online Grocery Store Business Plan

Key Takeaways


Financial Feasibility


Infrastructure Setup Cost


Margins in each product/ service category


Breakeven Sales & ROI


Budgets for all functions i.e. IT, Marketing, HR etc.


Profitability per month


05 Years Projection


Financial Risk & Mitigation Factors

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Owing to a tech-savvy generation, this business domain of e-commerce is geared up for high probabilities of success – one of the main reasons being that customers are getting increasingly comfortable shopping online. Hence, a spike in demand is an assured liability; the only thing that matters is availability.

Prior to starting up a grocery store, you must acquire deep knowledge of your customers and the competitive landscape around you, in addition to an accurate assessment of the market. The research and analysis will help you finalise the most pertinent business decisions like the products you would like to offer, your pricing and your selling strategy. These steps will ensure that your store is well planned out, legally compliant and well-equipped to take off the ground. This is where the business plan plays a key role. A business plan for an online grocery store will not only help you clearly map out the specifics of the business but also identifies any unknowns or gaps that might arise. No matter the scale of your store, the mode of business – you need to have a thoroughly researched business plan. FWhile you take time to sit back and draft a solid business plan, rest is assured that it will serve as a guide for your journey throughout. or an online grocery store, an online grocery store business plan is needed, whereas, for an online supermarket, an online supermarket business plan is needed. Figuring out these key aspirations for your business right at the start can make or break the path leading to your success.

How does a business plan matter for an online grocery store?

1. Understand and Research the business

An online grocery store is a highly competitive business as it carries many items and brands that need to meet demands of different spheres of customers. For startups, the landscape offers even more challenges as they face competition with well-established players in the market. Researching your market educates you and helps you identify and adapt current trends. It will enable you to select the right market sphere where you would like to target, determine the products you would like to offer, set up your pricing and selling strategy. Moreover, by conducting market research and presenting a thorough analysis in your online grocery store business plan, you prove to the readers that you are clearly an expert in the field. In addition, understanding your market will help in creating your own niche in the highly competitive sphere with new and innovative ideas to attract customers.

2. Validate Business Model

Identifying the right product demand and building a relatively viable business model will ensure a profitable business. This is dependent on a lot of prerequisites that will need to be considered prior to launching the business like deciding the delivery region, connecting and establishing the online delivery model and a strong delivery network to fulfill orders on time. Curating an online grocery store business plan will facilitate you to analyze and examine decision-making related to all of these aspects of the business model.

3. Identify Supply chain network strategy

One of the major challenges faced by online grocery stores is through supply chain disruptions from warehousing to logistics to vendors and delivery partners. Storage costs tend to fluctuate rapidly owing to taxes, rent of storage spaces, maintenance costs etc. Delivery costs too are vulnerable to these fluctuations as per the market conditions. In many cases, inability to manage supply chain and delivery costs turns out to be the major reasons why grocery stores fail. The earlier you plan to attend to these problems, the better chances you have at the success of your business. Considering factors like location you will service, target market area, transportation, size of storage space etc. and the related costs, in the early phase will save you from uncertainties in the face of rapid fluctuations. These issues can be solved by creating a perfect strategy in advance during the process of writing a business plan. A foolproof network of local grocery stores and delivery persons can go a long way in giving a boost to your business early on. Moreover, a business plan of an online grocery store provides a standard way to pitch in for partnerships with delivery networks and local vendors.

4. Build Strong Marketing and Sales Strategy

An online grocery store, more than any other business, requires a high impact marketing and sales program. Two of the biggest challenges faced by online grocery stores are:

  • Converting brick-and-mortar customers to online shoppers
  • Gaining customer satisfaction and trust

To overcome these challenges, online grocery business has to come up with a robust marketing strategy at the earliest, yet with minimal expenditure. What is your USP? How do you plan to promote your business? How do you define the company’s image and branding strategy? Curating a business plan will facilitate you to research on these points and beyond and at the same time hold space for potential marketing partnerships.

5. Securing Funds

The primary sources of funding for grocery stores are banks and angel investors. It would be totally up to you to decide how many financial expenses you plan to incur in the setting up of the business and which are the sources of funding you would want to depend on. The starting expenses would be influenced by many factors like size of storage space, amount of inventory you plan to keep, number of delivery partners you would like to collaborate with etc. You will need to consider all these factors while projecting your financial statement in the business plan. Keep in mind that this is most commonly a business that runs on very low margins, hence there is very little gap for unexpected fallback in the future. Your investors would want to review your business plan and gain confidence that you would be able to drive maximum returns and successfully run the business.

Without a doubt, writing a business plan for a highly fluctuating yet competitive business sphere like an online grocery store is a worthwhile endeavour. If not all, you will understand what it takes to make and break a successful grocery store at the end of the day. If you are new to the business and wants to write a perfect business plan, taking assistance from online grocery store business consultants or online supermarket business consulting is advisable.

Why DFX to develop a business plan for an online grocery store ?

Whether you need a good get-start to start writing your business plan or have a plan that you are seeking to verify and update, online grocery store business consultants at DFX can help in devising a business plan that best suits your priorities. DFX combines years of experience in e-commerce business development, financial expertise and online supermarket business consulting to uncover key elements to develop a fully customisable winning online supermarket business plan.

Service Inclusion


In the visioning exercise, the objective is to lend clarity and comprehension to the business idea under consideration. It often leads to discovery of potential bottlenecks as well as better ideas and inputs.

The idea behind conducting a SWOT analysis is to identify the existing strengths and weaknesses in the light of the business vision for formulating effective planning and strategies later on.

Business Strategy

Ecommerce business need to function and move ahead as one organized unit. In this module, our experts shall define the internal organisation structure of the proposed business entity. We will also map the scope of work and functioning of the external stakeholders (i.e. agencies, consultants, vendors, suppliers, etc.).

IT system strategy shall also be defined which shall cover the assessment of the IT and software requirements of the business spanning across various line and staff functions. The timeline for implementation of every software application shall also be done to ensure that business operations are initiated as per schedule.

Process Strategy shall be a part of business strategy wherein you will learn about how to make your startup business enterprise more process-driven and less people-dependent. You will uncover tools and strategies critical to achieve the same. The module will cover how business processes and operations are defined and how they can be improved and improvised in a planned and systematic manner.

Sales Strategy

Marketing begins with the idea of ecommerce business or a product/service itself. Everything that places a business enterprise in the right spot at the right time is mostly about marketing decisions and strategies. DFX experts shall work closely with your business and devise “Go-to-Market” and “Business Launch” marketing budgets and strategies so that your business starts off with the right note.

Your advertising and promotional efforts would be meaningless if you fail to generate the targeted sales levels, consistently and efficiently. Managing and controlling sales can cover a wide range of factors including data analysis, goal-setting, feedback and reporting, skill training, defining workflow, leaderships and monitoring, time management, incentives, etc. In this model, you will learn about formulating a robust sales operations strategy for your business.

Financial Strategy

It is important to let the ‘numbers’ validate your business model before taking a deep dive into it. In this section, DFX experts shall help you assess the financial requirements and commercial viability of your business project.

Good budgeting ensures that you are spending your investments and revenues judiciously. If you go spending unplanned, you are almost certain to deviate from your profitability goals. Budget allocation serves as a business’s expenditure roadmap. As a part of the business financial strategy, this module will cover the approaches and guidelines for effective budget allocation.

Action Plan

By determining the action plan, we arrive at the implementation plan with duration of the project. It maps the sequence of tasks that must be completed on time; otherwise the project will get delayed. In this module, you will learn to map the critical path that leads to the launch of your business on time. It will help you channelize your focus and efforts on priority basis and help you stay organized during the entire process.

Do’s & Don’ts are well-defined within implementation plan to avoid anticipated road-blocks during startup business setup

Overall Duration

25 – 45 days


Can I avail bank loan with this Online Grocery Store Business Plan?

The objective of the “Business Plan” is to analyse the business potential and overall financial feasibility of the proposed business project. The Business Plan format will have to be amended to comply with the banking standards and requirements. If you need assistance with loan documentation, please notify the DFX team beforehand.

Can I approach investors with this Online Grocery Store Business Plan?

You can prepare your Pitch Deck based upon the business plan. If you need help in writing your business pitch deck then please refer to our services related to “Pitch Deck” development.

Who shall be my advisor?
Your advisor will be chosen from our team of experts. Our internal allocation system also ensures that the advisor assigned to you is ideally suited for the knowledge transfer keeping your business needs at the forefront. In case you are not comfortable with your advisor at any point in time, we will immediately address your concerns. We have a team of highly skilled and experienced experts on board selected through a stringent evaluation process and trained as per international standards.
How do I make the payment?
You can make the payment online through bank transfer and digital wallets. Our team shall guide you with the payment procedures.
Can I cancel after paying for the service?
Until the initial 01 session or 60 minutes of advisory sessions are completed (whichever is earlier), you can cancel the services at any time. We assure 100% money back into your original payment account within 72 working hours of your cancellation. Please note that few banks may take longer but from our side, it shall be processed and proofs shall be submitted.
Is this relevant to my country, city or location?
Every city/country presents their own set of business scenarios and challenges. Our finance experts shall understand your business constraints and accordingly design solutions specially crafted to suit your business requirements.
How can I avail this service?
We have a 3-Step process to get started:
Step 01 – Request for Quote
Step 02 – Service Quote Finalization along with SLA (Service Level Agreement)
Step 03 – DFX Experts start working on your business
Will the consulting be conducted online, or will it be classroom-based? What will be the duration?
The entire consulting shall be conducted online keeping in mind the ‘new normal’. The total duration shall be defined in the proposal. In case you want to speed up the process, you can always pre-schedule your dates of consultation with our expert.
This service shall be conducted in which language?
The consulting sessions shall be conducted in English. If you wish to have a translator in the sessions then additional charges shall be applicable, at actual.
Will there be a live one-on-one interaction with the expert or it shall be a pre-recorded video session?
The entire consulting will be a live one-on-one interaction with DFX experts.
Is this a one-on-one (personalised) or a Group Consulting?
This is a personalized one-on-one online consulting, in which you will be interacting ‘LIVE’ with DFX experts.

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