Restaurant Pitch Deck

Key Takeaways


Business Model SWOT, UVP / USPs / Niche


TG Problem Statement & Solution




Company's Growth Potential


Pitch Deck Presentation


Opportunity for Investors


Present to: Investment banks, corporate finance firms, business brokers, M&A intermediaries

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Objective of this Service:

Creation and development of a pitch deck that will allow the entrepreneur to showcase the viability of the business idea to potential investors. This is done as a “first move” in getting investors aboard in taking the business idea forward.

What is a Pitch Deck?

A pitch deck is essentially a PowerPoint presentation or a collection of slides that are used to pitch or project a startup business to target audiences – generally investors. This is done with the intention of acquiring the seed capital for a startup from venture capitalists or investors.
A well-made pitch deck would consist of – problems and associated solutions on offer, a gist of the products or services, the marketing and sales strategy, and the financial projections. The primary objective of a best restaurant pitch deck or restaurant concept pitch deck is to entice the investors to move to the next round of funding negotiations as getting funding for a startup is a multi-stage process.
This write-up will serve as a guiding document on how to pitch a restaurant concept or how to pitch a restaurant idea to investors, potential partners, and institutions.

Essential Components of “Investor Pitch Deck” for Restaurant Business

So far, we have tried to get an understanding of the pitch for a restaurant. Now let’s focus on the essential components of a restaurant concept pitch deck for the restaurant business. Here we go:

  • Target Customer: The pitch deck would clearly delineate the social and economic status of the customers they are targeting. If it is a high-end restaurant, there would be an emphasis on fine gourmet. While for a family restaurant, there would be more stress on keeping the costs as amicable as possible.
  • Value Proposition: There would involve the differentiating factor that makes the restaurant stand out. It could be cuisine, taste, ambiance, overall presentation, and a combination of various factors that make the idea of the restaurant attractive to the end customer.
  • Table Turn Around Time: It is the indication of the time spent by a customer at the restaurant. A shorter customer stay indicates a high possibility to accommodate more customers on the same table, meaning higher revenues. It also depends on the swiftness of service to make this metric a possibility.
  • Financial Modelling: This would refer to how the restaurant seeks to utilize capital from investors and convert it into profits. In other words, it would give a glimpse into the business model that would generate the cash flow for the restaurant.
  • Scalability of the Model: Investors always remain keen on scaling up a business in a quick time. A pitch deck would include how a restaurant can scale its menu and food items to a larger setup when called upon. It is also essential how a restaurant can do this in the shortest time possible.
  • Parameters of Existing Business: This would refer to a business setup already in existence and seeks expansion. In their pitch deck, they would have to spell out – the average number of customers visiting their restaurant, their fast-moving items, current brand positioning, and any notable achievements/ awards in their recent past.

Why is DFX the best partner to develop a Restaurant Pitch Deck?

Digital Finance Experts (DFX) is the leading investor pitch consultant offering the best restaurant pitch-deck services for entrepreneurs in a variety of businesses and retail services. We have in-house experts who are conversant with every facet of establishing a start-up from the ground up. They understand the intricacies and nuances of creating a pitch deck for potential investors. Overall, we can assure of providing a pitch deck at par with international consultants in the industry.

Service Inclusion

Investor Pitch Deck

  • Industry problem Highlights (i.e. Problem Statement)
  • Secondary research (Market size, customer segment, and other demographics)
  • Explaining solution which is simple to understand and it can be correlated with problem.
  • Solution in terms of product or service which is addressing the problem.
  • Value proposition and highlighting key features.


  • Competitive advantage – Quadrant axis map
  • Other players in the market Segment of Competition
  • Customer acquisition strategies
  • Strategy differentiators
  • Scope within the funding projection


  • Team behind the project
  • Important phases of your venture journey (past, present and future), which may also include details about Proof of concept, existing customer testimonials (if available), etc

Information Memorandum

  • Describing the Company
  • Opportunities and challenges
  • Describing the products, moat and execution strategy
  • SWOT analysis


  • Describing the team, principles and culture
  • Highlighting their relevant achievements in professional, educational, and social space
  • Mention founders and core team – all important teams managing major functions in the company


  • Competition & market share analysis,
  • Volumes and margins growth,
  • Profit & Loss statement, Cash Flow statement,


  • Business Valuation Strategy
  • Income Based (DCF Approach)
  • Net Asset Based Approach (Income Tax v/s Market Depreciation Methods)
  • Market Based (Recent Deals Comparison & Listed Deals Comparison)


  • Investor rights and duties
  • Terms of payment
  • Details of ownership transfer
  • Investor exit clause
  • Agreement Termination clause

Overall Duration

25 – 45 days.


Can I approach investors with this Restaurant Pitch Deck?
Yes, you can approach investors with this Restaurant Pitch Deck. You can also prepare your Business Plan based upon the Pitch Deck. If you need help to write your “Business Plan”, then refer our services related to “Business Plan” development.
Who shall be my advisor?
Your advisor will be chosen from our team of experts. Our internal allocation system also ensures that the advisor assigned to you is ideally suited for the knowledge transfer keeping your business needs at the forefront. In case you are not comfortable with your advisor at any point in time, we will immediately address your concerns. We have a team of highly skilled and experienced experts on board selected through a stringent evaluation process and trained as per international standards.
How do I make the payment?
You can make the payment online through bank transfer and digital wallets. Our team shall guide you with the payment procedures.
Can I cancel after paying for the service?
Until the initial 01 session or 60 minutes of advisory sessions are completed (whichever is earlier), you can cancel the services at any time. We assure 100% money back into your original payment account within 72 working hours of your cancellation. Please note that few banks may take longer but from our side, it shall be processed and proofs shall be submitted.
Is this relevant to my country, city or location?
Every city/country presents their own set of business scenarios and challenges. Our finance experts shall understand your business constraints and accordingly design solutions specially crafted to suit your business requirements.
How can I avail this service?
We have a 3-Step process to get started:
Step 01 – Request for Quote
Step 02 – Service Quote Finalization along with SLA (Service Level Agreement)
Step 03 – DFX Experts start working on your business
Will the consulting be conducted online, or will it be classroom-based? What will be the duration?
The entire consulting shall be conducted online keeping in mind the ‘new normal’. The total duration shall be defined in the proposal. In case you want to speed up the process, you can always pre-schedule your dates of consultation with our expert.
This service shall be conducted in which language?
The consulting sessions shall be conducted in English. If you wish to have a translator in the sessions then additional charges shall be applicable, at actual.
Will there be a live one-on-one interaction with the expert or it shall be a pre-recorded video session?
The entire consulting will be a live one-on-one interaction with DFX experts.
Is this a one-on-one (personalised) or a Group Consulting?
This is a personalized one-on-one online consulting, in which you will be interacting ‘LIVE’ with DFX experts.

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